Saturday, August 1, 2009

360 Paper Bottle Redefines The Plastic Bottle

Saturday, August 1, 2009

The curse of the ubiquitous plastic water bottle is in the news almost daily in form or another. One company, Brandimage, has come up with a paper bottle solution that could solve this problem and make the plastic bottle obsolete.

The 360 Paper Bottle is a feat of sustainable industrial design. The eco-friendly bottle is made of completely renewable resources and is entirely recyclable at the end of its lifecycle.

According to the Brandimage site, the bottle's renewable shell comes from sheet stock of bamboo and palm leaves, among other things. The sustainable material is pressed into the right shape and encased in an extremely thin layer of recyclable PLA. Made of food-safe ingredients, the sustainable paper bottle can hold any kind of liquid.

The actual design of the paper bottle is as well thought out as the materials used. For instance, the paper bottle is easily opened and then ingeniously resealed using part of the top. The sustainable bottles are also designed to be bundled together, completely eliminating the need for additional plastic packaging for multi-packs. Instead, the 360 Paper Bottles are held together with a "natural structural board."

Brandimage's new paper water bottle was created in an effort to reduce the 60 million plastic water bottles that are thrown out everyday. And even if the innovative bottle design isn't adopted for mainstream production, I can't imagine that it will be long before some lucky brand starts to really make a difference with this sustainable bottle.

Thankyou to Nature Responded for this article
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